The trademark SWEDISH MATCH was filed by SWEDISH MATCH AKTIEBOLAG, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on August 20, 2000, and received one opposition filed on November 19, 2000 by HACHETTE FILIPACCHI PRESSE on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by CABINET VITTOZ and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 19, 2000
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Two renewals of the trademark were recorded, one on March 15, 2010, and the other one on March 17, 2019.
Change of name and professional address of the trademark registration was recorded on February 15, 2001. Claims of seniority of the trademark registration was recorded on July 15, 2007. Change of name and professional address of the trademark registration was recorded on July 15, 2007. Appointment and Replacement of representative of the trademark registration was recorded on December 14, 2008. Change of name and professional address of the trademark registration was recorded on March 15, 2009. Change of name and professional address of the trademark registration was recorded on February 28, 2010. Appointment and Replacement of representative of the trademark registration was recorded on January 8, 2015.
The application claimed as seniority of the Republic of Estonia trademark 9700357 registered on November 18, 1998 and filed on February 17, 1997 which was accepted by the office.