008558371

DOING THINGS DIFFERENTLY LEADS TO SOMETHING EXCEPTIONAL

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September 17, 2009

Trademark Summary

The trademark application DOING THINGS DIFFERENTLY LEADS TO SOMETHING EXCEPTIONAL was filed by The Absolut Company Aktiebolag, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). Application refused.

The application was filed in Swedish (English was selected as the second language).

Change of name and address of the trademark registration was recorded on May 18, 2010.

The Refusal with reference B 008558371 was Rejected according to Article 7(1)(b) CTMR with decision issued on March 16, 2010 by the EUIPO.

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Goods And Services

• The mark was filed in class 33 with Alcoholic beverages, including distilled spirits.
• The mark was filed in class 38 with following description of goods:
  
  1. Telecommunications services
  2. Broadcasting programs on a global computer network
  3. Electronic transmission of voice, music, data, multimedia programming and messages on computer terminals on global computer networks
  4. Webcasting audio/visual programming via a global computer network
  5. Providing online chat rooms and bulletin boards for the transmission of messages among computer users concerning alcohol, music, art, design, culture, drama, action, hobbies, current events, comedy and entertainment
  6. Providing online transmission of messages among computer users concerning alcohol, music, art, design, culture, drama, action, hobbies, current events, comedy and entertainment
  7. Text and numeric wireless digital messaging services to mobile communications devices.
• The mark was filed in class 41 with following description of goods:
  
  1. Education
  2. Providing of training and entertainment, sporting and cultural activities
  3. Entertainment services, namely, providing information in the fields of leisure, music, culture, fashion and movies
  4. Entertainment in the nature of ongoing multimedia programs in the fields of music, art, design, culture, fashion, drama, action, hobbies, current events, comedy and leisure on global computer networks
  5. Providing non-downloadable online magazines and newsletter in the fields of beverages, music, art, design, culture, fashion, drama, action, hobbies, current events, comedy, and entertainment
  6. Entertainment services in the nature of a fan club
  7. Entertainment services, namely providing online computer games
  8. Arranging and conducting entertainment exhibitions in the fields of art, music, culture and movies
  9. And arranging of contests.