The trademark bluesquar was filed by Polestar Holding AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on April 19, 2015, and received one opposition filed on July 19, 2015 by Bolloré SE on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by ERNEST GUTMANN - YVES PLASSERAUD S.A.S. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 19, 2015
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
The renewal of the trademark was recorded by the office on August 24, 2024.
Change of name and address of the trademark registration was recorded on December 6, 2015. Change of name and address of the trademark registration was recorded on October 27, 2016. Change of name and professional address of the trademark registration was recorded on August 9, 2018. Change of name and address of the trademark registration was recorded on October 15, 2018. Change of name and professional address of the trademark registration was recorded on May 12, 2022.
The Opposition with reference B 002552209 was partially refused EUTMA/IR according to Article 8(1)(a) CTMR with decision issued on May 19, 2016 by the EUIPO.