The trademark bluesquar was filed by Polestar Holding AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on April 20, 2015, and received one opposition filed on July 20, 2015 by Bolloré SE on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by ERNEST GUTMANN - YVES PLASSERAUD S.A.S. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued July 20, 2015
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
The renewal of the trademark was recorded by the office on August 25, 2024.
Change of name and address of the trademark registration was recorded on December 7, 2015. Change of name and address of the trademark registration was recorded on October 28, 2016. Change of name and professional address of the trademark registration was recorded on August 10, 2018. Change of name and address of the trademark registration was recorded on October 16, 2018. Change of name and professional address of the trademark registration was recorded on May 13, 2022.
The Opposition with reference B 002552209 was partially refused EUTMA/IR according to Article 8(1)(a) CTMR with decision issued on May 20, 2016 by the EUIPO.