The trademark Ascend was filed by Douglas Lindevall, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on August 15, 2023, and received one opposition filed on November 12, 2023 by Bradshaw Taylor Limited on Likelihood of confusion. the opponent was represented by Addleshaw Goddard (Germany) LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 12, 2023
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).