The trademark application Experience Management System was filed by Live Doors AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). Application under examination.
The application was filed in Swedish (English was selected as the second language).
The Refusal with reference B 019162554 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on August 5, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Video streaming devices
Media streaming software
Media software
Media server software
Multimedia software
Media and publishing software
Software for mobile phones
Computer application software for streaming audio-visual media content via the internet
Software for televisions
Television decoders
Digital televisions
Software for interactive television
Computer application software for TV
Application software for televisions
Interactive video software
Interactive entertainment software
Interactive software
Computer programmes for interactive television and for interactive games and/or quizzes
Software for smartphones
Internet Protocol televisions.
The mark was filed in class 38 with following description of goods:
Audio streaming
Streaming of esports events
Streaming of television over the Internet
Streaming of audio material on the internet
Streaming of video material on the internet
Broadcasting of audiovisual and multimedia content via the Internet
Television broadcasting
Broadcast of information by means of television
Communication of information by television
Transmission of television programs
Video, audio and television streaming services
Digital transmission services for audio and video data
Audio and video broadcasting services provided via the Internet
Audiovisual transmission services
Broadcasting of television programs via the Internet
Broadcasting and transmission of television programs
Interactive television and radio broadcasting
Streaming audio and video material on the Internet
Streaming of audio, visual and audiovisual material via a global computer network
Distribution of data or audio visual images via a global computer network or the internet
Transmission of data or audio visual images via a global computer network or the internet
Transmission and distribution of data or audiovisual images via a global computer network or the Internet.