The trademark application HeatUp was filed by HeatUp Sverige AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). Application under examination.
The application was filed in English (French was selected as the second language).
The Refusal with reference B 019183482 was partially rejected according to Article 7(1)(b) EUTMR with decision issued on August 25, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 11 with following description of goods:
Heating, ventilating, and air conditioning and purification equipment (ambient)
Air-conditioning apparatus
Air purifying apparatus and machines
Air cleaning filters [parts of air cleaning machines or installations]
Air valves for steam heating installations
Boiler pipes [tubes] for heating installations
Central heating radiators
Coils [parts of distilling, heating or cooling installations]
Dampers [heating]
Electrically heated carpets
Electrically heated clothing
Electrically heated mugs
Expansion tanks for central heating installations
Feeding apparatus for heating boilers
Flues for heating boilers
Footmuffs, electrically heated
Glue-heating appliances
Heat accumulators
Heat exchangers, other than parts of machines
Heat pumps
Heat regenerators
Heated carving stations
Heated display cabinets
Heaters for heating irons
Heating and cooling apparatus for dispensing hot and cold beverages
Heating apparatus
Heating apparatus for solid, liquid or gaseous fuels
Heating apparatus electric
Heating boilers
Heating elements
Heating filaments, electric
Heating installations
Heating installations [water]
Hot water heating installations
Heat-stabilized polypropylene pipes for heating installations
Heating cushions, electric, not for medical purposes
Heating pads, electric, not for medical purposes
Heating plates
Humidifiers for central heating radiators
Radiators [heating]
Socks, electrically heated
Solar thermal collectors [heating]
Standard lamps
Stoves [heating apparatus]
Thermostatic valves [parts of heating installations]
Underfloor heating apparatus and installations.
The mark was filed in class 37 with following description of goods:
Construction services
Building maintenance and repair
Building construction and repair
Maintenance of electronic or air conditioning systems
Installation and repair of air conditioning apparatus
Air conditioning contractor services
Boiler cleaning and repair
Maintenance and repair of parts and fittings for buildings